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By
Catherine Pruissen
1.
To Be Where Your Customers Are
More and more parents are searching online for child
care. It's a fact you simply can't afford to ignore.
You need to be where your customers are. You know
your competitors will. If not right now, they will
be soon. And just think about how great it is to be
able to register your business with the many online
Child Care Registries
and have potential customers go right to your Web
site for more information.
2.
It's Cost Effective Marketing
It's so cheap to have a Web site now, why wouldn't
you? You can get a Domain
Name for $25, get a ready-to-use Web
Template for $20-$50, and you're in business for
as little as $15.95 a month for Web
Site Hosting. Compare that to the outrageous prices
charged for Yellow Page or newspaper ads, and the
cost-effectiveness of reaching your customers online
becomes crystal clear. And as your business grows,
your Web site can too -- add new pages, a message
board, email marketing, e-commerce capability and
more. You can add any or all of these features quickly
and easily...all at the click of a mouse.
3.
To Serve Your Families
Making business information available is one of the
most important ways to serve your families. You can
make your registration, permission, and other forms
available to be printed off and filled out in an instant.
Or, you can have your weekly menu available so parents
will know when they need to send a different meal
or snack with their child for a particular day. You
can even sign up for services that will allow your
parents to pay their bills online. All this can be
done simply and cost-effectively on the Web.
4.
To Answer Frequently Asked Questions
When customers call you usually end up answering the
same questions over and over again. What are your
rates? What activities do you do? How old are the
children in your care? Do you supply meals and snacks?
What is your sick child policy? These are the questions
parents and potential customers want to know the answer
to before they visit you. Save them, and you time
by posting FAQs on your Web page and you will have
removed another barrier to doing business with you.
5.
To Heighten Public Interest
Put some great news stories or articles of interest
on your Web site and you might get the local press
or Chamber of Commerce to do a small blurb on your
Web site. You'll not only attract new customers, but
you'll demonstrate a dedication to your field. With
Web page information, anybody anywhere who can access
your information there.
childcare.net
now offers our visitors a cost-effective way to
get their business online. For more information visit
our new Online Catalog,
or these specific areas:
Domain
Name Registration
Web
Templates
Web
Site Hosting.
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