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Online
Rate Card | Why
Advertise? | Advertising
FAQs | Tech Info
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Who
visits childcare.net?
When spending your advertising budget, it makes
sense to put your ad in front of the audience that
is most likely to do something when they see it.
Unlike other Web sites, child care online's Web
traffic is highly targeted. Our visitors are interested
in LDS resources, services, and products. Our visitors
are smart, educated, and have discretionary income.
The
child-care industry is booming and has been targeted
as one of the hot growth sectors of the new millennium,
according to David Wanetick, author of the book
"Hot Sector Investing." Industry revenues are $30
billion, a more than 100-percent increase over the
last decade, based on industry estimates. Already
there are 100,000 licensed child-care centres in
the U.S., with about 5,000 new centres cropping
up each year, according to the National Child Care
Association.
child
care online focuses on four main categories
that is highly utilized by a specific segment of
the child care industry. This format will allow
for a better avenue for our advertisers to generate
substantial revenue from their advertising dollars
-
Parents
Research by Cyber Dialogue found that more than
28 million U.S. parents are now actively using
the Internet (the Canadian market is approximately
1/10 the size). According to their studies: a.
18.6 million parents (34% of U.S. families) used
the Internet to research products and services
b. 8.2 million made online purchases c. Most online
parents are in their late 30s and have two children.
- Child
Care Providers/Educators/Organizations/Agencies
Each day an estimated 13 million U.S. children and
2.3 million Canadian children under the age of six
are cared for by someone other than their parents.
This includes day care centres, family dayhome operators
both licensed and independent, nannies, child care
agencies and organizations, education institutions,
schools, family and friends. Preschool teachers
and child care workers held 1.3 million jobs in
1998 notes the U.S. Department of Labour in their
Occupational Labour Handbook: Preschool Teachers
and Child-Care Workers. This does not include the
millions of unlicensed child care providers across
the country. Child care is no longer an experience
for a few children; it is rapidly becoming the norm.
- Schools
Recent statistics at the U.S. Census Bureau show
that 8.4 million children in the U.S. and 1.2 million
children in Canada are in nursery schools and 32.6
(2.8 million in Canada) are in elementary school.
child care online intends to develop this portion
of its Web site to become a significant leader in
supplying online information and resources to this
lucrative market. We will include 107,000 schools
in the U.S. in our table.
- Employer
Market
Nearly half of our workforce is now female, and
the U.S. Department of Labor tells us that 85% of
these women will have babies at some time during
their career. (68.7% of Canadian women worked outside
the home and were mothers of preschool children,
Statistics Canada, 1993). So more and more employers
(8,000, according to the latest research by Bright
Horizons Family Solutions) now offer childcare on
or near their workplace. And the number is even
higher for employers who offer a variety of other
child care related benefits to their employees such
as job sharing, resources and referrals, seminars
and publications, dependent care assistance programs,
paid or unpaid leave programs, and other benefits.
This is a growing trend that child care online hopes
to tap.
Repeat
Market & Aftermath
As hundreds of thousands of babies are born in North
America each year, there will always be parents
looking for information and resources to assist
them with their child care needs, and there will
always be child care providers working to assist
them. And as the Internet continues to flourish,
more and more parents and child care providers will
turn to the World Wide Web to obtain that information.
Once they have made a purchase on the Internet,
research shows these people will make repeat or
new purchases on a more regular basis. The set up
for our publications and workshops for downloading
(instant access equals instant sales) will be a
bonus in marketing and sales.
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Competitive Advantage |
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It is becoming increasingly clear that, in tomorrow's
relentlessly competitive environment, controlling
access to the customer-right-of-way-will be a key
asset. child care online's ability to intercept
customers at the time when their family is just beginning
is an important leverage point to help cement bonds
with customers.
The
distinctive competitive advantages which child
care online brings to its Advertisers are:
-
Solid online reputation since 1996
- Easily
recognizable domain name
- Pull
up on the first page in Google, Yahoo, etc.
- Linked
to by more than 386 unique sites
- Have
a current daily visitor base of 850 -1900 people
- Have
a solid grasp on the child care and Internet industries
- Years
of experience in the child care/daycare field.
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Site Statistics |
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Monthly
Totals (2004 - 2005)
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Month
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Unique Visits
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#
of
Visits
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Page
Views
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Aug.
05
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28485
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43424
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255906
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July
05
|
26082
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39974
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198908
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June
05
|
27002
|
41419
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225646
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May
05
|
28790
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43938
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189133
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Apr.
05
|
27098
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40766
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266976
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Mar.
05
|
30535
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46416
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199147
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Feb.
05
|
28553
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42855
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215063
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Jan.
05
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31032
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47396
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210589
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Dec.
04
|
19696
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21912
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154975
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Nov.
04
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22450
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37075
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189124
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Oct.
04
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20211
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33625
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145262
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Sept.
04
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20618
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32078
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156771
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Aug.
04
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22984
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35511
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165330
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by childcare.net.